Finally, impact evaluation that's simple to use—and powerful enough to prove value

What is Essential Impact Evaluation?

Essential Impact Evaluation (EIE) is a straightforward approach to measuring L&D impact. It gives you research-backed methods that any L&D professional can confidently use—without jargon, complex processes, or excessive time investment. You'll demonstrate value while identifying exactly what needs to change to maximize your programs' impact.

Why EIE works differently:

• Rigorous yet practical: reliable, research-backed methods
• Built for action: Produces clear proff that stakeholders actually use to make decisions
• Respectful of your time: Efficient by design—get to meaningful insights faster
• Focused on improvement: Reveals not just if training worked, but what factors drive impact and what gets in the way

You'll demonstrate value while identifying exactly what needs to change to maximize L&D's impact.

Who this is for

This masterclass is for L&D professionals who want to demonstrate value and improve programs—whether you're new to impact evaluation or looking for a more practical approach.

You'll benefit if you:

• Find traditional evaluation too complex, jargon-heavy, or time-consuming
• Need to prove impact to stakeholders with results that persuade stakeholders
• Have limited resources and need an efficient evaluation method
• Want insights that improve programs, not just measure them
• Believe evaluation should be accessible to all Learning & Development professionals

If you're ready to make impact evaluation a practical, regular part of your work, this masterclass will show you how.

What you'll gain from the masterclass

You'll leave with the practical capabilities - and resources and tools -  to conduct your own impact evaluations and produce evidence that drives real change.

Answer the five questions that matter most:

1. Was training applied? Understand to what extent, how, and where participants used what they learned
2. What results were achieved? Identify the actual outcomes and business impact when training was applied
3. What helped it work? Discover the factors and conditions that enabled success
4. What got in the way? Pinpoint barriers that prevented application or results
5. What actions will increase future impact? Determine who needs to do what differently to amplify value

What you'll walk away with:

• A clear method to evaluate any L&D initiative
• Ready-to-use tools and resources you can implement immediately
• Confidence to produce findings that are credible and compelling
• Skills to demonstrate L&D value while identifying improvement opportunities
• Certification as an EIE practitioner

This is evaluation that strengthens programs, not just measures them.

How it works

The Essential Impact Evaluation masterclass is available as a public course or private in-house program for your organization.

Delivery options

What to expect

You'll engage in hands-on learning that balances conceptual understanding with practical application. The masterclass provides you with frameworks, job aids, and real-world examples, ensuring you're ready to conduct your first evaluation as soon as you complete the program.

About the method

Essential Impact Evaluation shares its conceptual foundation with the well-established Success Case Method (SCM)—both focus on discovering what works, for whom, and why. Where they differ is in scope and simplicity: EIE is more streamlined and practical, designed specifically for today's time-constrained L&D professionals who need efficient, actionable evaluation.

Both paths lead to the same goal: stronger learning, clearer impact, and better decisions.

EIE was created by distilling decades of real-world impact evaluation experience into a straightforward, research-based method. It strips away unnecessary complexity while preserving what matters most: the ability to produce valid, compelling evidence that drives improvement and demonstrates value.

The expertise behind EIE

Essential Impact Evaluation was created by Robert Brinkerhoff, who has been a leading voice in training impact and effectiveness for more than 40 years.

Professor Brinkerhoff has conducted impact evaluations for dozens of major organizations worldwide, including the World Bank, Amazon, Cisco, Ford Motor Company, Merck, Hewlett Packard, the U.S. Postal Service, and many others. He's taken all of this expertise and distilled it into the EIE approach—a practical method any reasonably experienced L&D professional can use to conduct highly effective evaluations.

His philosophy is simple: "This is not rocket science!" Impact evaluation has become overcomplicated, filled with obscure terminology and overly complex methods. L&D professionals can and should be conducting far more evaluation than they currently are—and EIE makes that possible.

Take the next step

Join the next masterclass

Get notified about upcoming sessions. Gain the knowledge, tools, and certification to demonstrate L&D impact with confidence.

Have questions?

Professor Brinkerhoff is available to discuss how EIE can work for you.